Alta Moda Italiana
When East Meets Italy
Three days, two venues, and one city where East met Italy — Alta Moda Italiana in Tashkent was more than a fashion show; it was a celebration of culture and style. From October 9–11, 2025, Tashkent became the heart of Italian fashion as designers, artists, and fashion lovers from both countries united to blend Italian elegance with Uzbek creativity. Among the guests were actors, singers, artists, diplomats, and media personalities from Uzbekistan and Italy.
Text by Iroda Rahimovna
Photos by Davron Madiyev
Guillermo Mariotto with Uzbek designer Azukar Moreno
The fashion week took place in two special locations. The opening show was held at the Alisher Navoi State Academic Theater, a place full of history and beauty. Inside the theatre, guests also visited an exhibition called “L’Italia e di Moda” (Italy is Fashion). The exhibition showed the history of Italian fashion and its connection with cinema. Visitors saw famous movie costumes, including:
• the elegant Anita Ekberg dress from Federico Fellini’s La Dolce Vita,
• Ingrid Bergman’s outfit from Europa ’51 by Roberto Rossellini,
• Audrey Hepburn’s gown from War and Peace by King Vidor,
• and Sophia Loren’s dress from Bread, Love and… by Vittorio De Sica.
There were also art installations with live models, created by young designers from Istituto Modartech, showing the evolution of Italian style from cinema to modern fashion. The atmosphere was elegant and classical, with music and stunning lighting.
The next two days moved to the 41st floor of Nest One, one of the tallest buildings in Tashkent. From there, guests could see the whole city at night - a perfect mix of modern architecture, lights, and style.
Italian Masters of Fashion
Many well-known Italian designers presented their collections:
Guillermo Mariotto (Maison Gattinoni) showed elegant black looks and eco- couture dresses made from recycled materials like plastic, old fabrics, and textiles. His designs came from the Paola Fidanza archive and combined sustainability with luxury.
Saman Loira presented a romantic and poetic collection inspired by Italian gardens.
Her looks were full of soft pastel colors, floral patterns, and light flowing fabrics, reminding everyone of the calm beauty of spring mornings in Italy. Each dress seemed to move like petals in the wind — delicate, elegant, and full of feminine energy.
Gian Paolo Zuccarello showed a collection of elegant and classic dresses. His designs had clean lines and beautiful fabrics, showing both strength and grace. Each look reflected timeless Italian style and the idea that real elegance never fades.
Antonio Martino surprised the audience with a gothic-style collection full of dark colors, strong silhouettes, and dramatic details. His looks mixed mystery and beauty, showing that fashion can express deep emotions and inner power.
Francesca Liberatore brought a feeling of freedom and movement with her use of light fabrics, flowing shapes, and creative cuts. Her designs looked modern but still soft and feminine, reflecting a balance between strength and grace.
Federica Fusco impressed everyone with futuristic designs that mixed art and technology. He used unusual materials and bold forms, creating looks that felt like they came from the future — modern, experimental, and full of imagination.
Azukar Moreno — The Only Uzbek Designer
The only Uzbek brand to take part in the Italian program was Azukar Moreno by Kamola Rustamova.
The label blends traditional Uzbek fabrics and ornaments with modern silhouettes, highlighting national identity through a contemporary lens. It uses natural materials and handwoven textiles, promoting the values of sustainable and conscious fashion.
Her new collection, “Shakh i Mat” (Checkmate), was inspired by Amir Temur, the great strategist and leader. The collection explored life as a chess game — a mix of victories and defeats, strength and wisdom.
Black and white tones, elegant lines, and symbols of the horse represented freedom, courage, and movement.
“This collection is my personal philosophy: to fight, learn, stand up, and move forward”
It was one of the most emotional and powerful shows of the whole week.
A Cultural Bridge Between Two Worlds
Alta Moda Italiana a Tashkent proved that fashion is more than clothing — it’s a language of culture and art. It showed that Tashkent is ready to welcome world-class events and to shine as a modern capital of creativity.
Italian elegance and Uzbek soul came together to create something truly unforgettable — a new story in the world of fashion.
