


Issue #39 — Samarkand: Mirror of the World
🌍 Ancient majesty meets modern momentum in Uzbekistan’s crown jewel of culture, diplomacy, and innovation.
This edition pays tribute to the eternal city of Samarkand — a place where centuries of heritage reflect a bright, globally connected future. With international events, new tourism landmarks, and cultural breakthroughs, Samarkand continues to shine as the heart of the Silk Road.
Inside you’ll find:
🏛️ Global Samarkand — Explore how this historic city is hosting UNWTO, EBRD, and top international forums, elevating its role as a diplomatic and cultural powerhouse (pp. 6–13)
🌿 Silk Road Samarkand — Dive into Uzbekistan’s most ambitious tourism complex, blending luxury resorts, ancient echoes, and sustainable hospitality (p.16), with highlights from the Eternal City (p.24) and a full destination map (p.32)
🧳 The Modern Grand Tour — Travel alongside best-selling author Patricia Schultz (p.20), immerse in 24 hours of vibrant city life (p.30), and browse soulful souvenirs at Samarkand’s artisan markets (p.25)
🎓 Education & Innovation — Discover the Silk Road University’s international partnerships (p.36) and learn how tourism is shaped through global forums on education (p.13)
🏞️ Authentic Adventures — From village stays in Konigil and Bogi Baland (p.38) to riding camels and cooking with locals, this issue shows you how to feel like an Uzbek — not just visit like one
🎶 Creative Spirit — Eco-conscious fashion brands (p.28), the global Stihia Festival of electronic music and art (p.46), and a cultural cuisine journey for true hedonists (p.48)
🌍 Nature Without Borders — Tour the Turan deserts (p.41), visit the Jeyran Ecocenter saving endangered species (p.44), and discover Uzbekistan’s growing role in environmental diplomacy (p.42)
Whether you’re here for business, discovery, or wonder — Samarkand welcomes you. Yesterday’s empire, today’s spotlight, and tomorrow’s inspiration.
Visit Uzbekistan — where every road leads to stories worth telling.
🌍 Ancient majesty meets modern momentum in Uzbekistan’s crown jewel of culture, diplomacy, and innovation.
This edition pays tribute to the eternal city of Samarkand — a place where centuries of heritage reflect a bright, globally connected future. With international events, new tourism landmarks, and cultural breakthroughs, Samarkand continues to shine as the heart of the Silk Road.
Inside you’ll find:
🏛️ Global Samarkand — Explore how this historic city is hosting UNWTO, EBRD, and top international forums, elevating its role as a diplomatic and cultural powerhouse (pp. 6–13)
🌿 Silk Road Samarkand — Dive into Uzbekistan’s most ambitious tourism complex, blending luxury resorts, ancient echoes, and sustainable hospitality (p.16), with highlights from the Eternal City (p.24) and a full destination map (p.32)
🧳 The Modern Grand Tour — Travel alongside best-selling author Patricia Schultz (p.20), immerse in 24 hours of vibrant city life (p.30), and browse soulful souvenirs at Samarkand’s artisan markets (p.25)
🎓 Education & Innovation — Discover the Silk Road University’s international partnerships (p.36) and learn how tourism is shaped through global forums on education (p.13)
🏞️ Authentic Adventures — From village stays in Konigil and Bogi Baland (p.38) to riding camels and cooking with locals, this issue shows you how to feel like an Uzbek — not just visit like one
🎶 Creative Spirit — Eco-conscious fashion brands (p.28), the global Stihia Festival of electronic music and art (p.46), and a cultural cuisine journey for true hedonists (p.48)
🌍 Nature Without Borders — Tour the Turan deserts (p.41), visit the Jeyran Ecocenter saving endangered species (p.44), and discover Uzbekistan’s growing role in environmental diplomacy (p.42)
Whether you’re here for business, discovery, or wonder — Samarkand welcomes you. Yesterday’s empire, today’s spotlight, and tomorrow’s inspiration.
Visit Uzbekistan — where every road leads to stories worth telling.